Perspective is composed in an interesting fashion. One looks up to the cautionary sign and looks up to the sky which may symbolically represent the future. This intentional placement of the image contrasts these two things as a merging reality; obesity is in the forecast. However, the sky is blue, which might imply that there is still some hope for obesity to be changed early on as a possible future towards something else. The obese pedestrians adopt a cultural universal since they may be applicable to any person since they are generic black silhouettes. The colors for the sky are cool to allow greater emphasis place on the warm yellow sign.
The message may fail for the following reasons. The written rhetoric conflicts with the visual rhetoric. The obese pedestrians are adults. Contrasting these two together creates a paradox in interpretation: is childhood obesity to be warned of, or rather are the obese adults the ones to be cautious of. Inconsistencies such as these interfere with the message intended. This may have been unintentional by the author, but the effect is critical.
Possible audience for this visual image might be to parents. The composer wishes to question what values and decision making skills they might impart to their children. Certainly this is a cautionary sign that warns of the dangers children now face. A sorrowful reality that lies in the choices made by both the children and the decisions their parents set forth in an environment of processed foods and bombardment of advertisement directed at overconsumption of nutrients.
Your analysis of this image is quite insightful. I like how you point out that the images are of adults rather than children. I wonder if that was an intentional or unintentional choice on the part of the artist? Maybe it's supposed to represent the children's future?
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